Leading. Change. Now.
IAA Transportation 2024
The time for eMobility is now. Discover our comprehensive solutions for a successful transition to locally CO₂-free trucks. You can look forward to highly-efficient trucks and innovative services, ranging from digital fleet management and intelligent charging infrastructure to service contracts and financial services. Embrace the transformation and be there when vision becomes reality.
The daily late-night show
Transformed!
The only constant is change itself. Our late-night show shows you how to take your first steps towards change. Every day at 21:00 (CEST) on our stage and here from 17 September–20 September, inspiring guests share their experiences and reveal to transition successfully. Listen to exciting conversations and in-depth insights on the topics that move the world. Join us for a shot of inspiration.
Our host
Dallas Campbell
Introducing Dallas Campbell, the charismatic and ever-curious host of our late-night show. With his passion for science and his remarkable talent for presenting even the most complex topics in an entertaining way, Dallas brings a unique mix of humour, curiosity and charm to every show.
Our sidekick
Vicki Butler Henderson
Batman has Robin, Sherlock has Watson – and Dallas has Vicki. Get to know Vicki Butler-Henderson, the charming sidekick of our show. With her infectious energy and extensive knowledge of anything on wheels, Vicki brings you fascinating insights from the exhibition stand and her cheeky wit enriches the show.
Our guests.
Show 1:
David Rowan
A renowned technology journalist, co-founder of Wired UK and active tech investor, David has seen many disruptive innovations come and go. Find out how to recognise and seize the right opportunities.
Show 2:
Jutta Kleinschmidt
Forging new paths and overcoming boundaries – with perseverance and the will to win, anything is possible. Be inspired by the first and only woman to win the Dakar Rally.
Show 3:
William Higham
Confidence is key in an unpredictable world – this is the conviction of renowned futurist William Higham. Together, we explore his strategies to make transformation successful.
Show 4:
Karlheinz Brandenburg
We can listen to millions of songs at the touch of a button thanks to the father of the MP3 Karlheinz Brandenburg. He tells us how an idea can revolutionise an entire industry and change the lives of us all.
Highlights
The time for transformation is now. At our booth, you will find solutions to meet your challenges, whether in long-haul or distribution transport.
Experience the transformation
Booth B78, Hall 19/20
Be inspired and discover how we can shape change together. Visit us and see for yourself what opportunities await you.
The images and texts may include accessories and special equipment that do not form part of standard specifications. The images shown must be considered examples only and do not necessarily reflect the actual state of the original vehicles. The appearance of the original vehicles may differ from these images. The manufacturer reserves the right to make changes without notice. Images and texts may refer to models and assistance services that are not available in some countries.
1 Figure based on VECTO certification measurement with vehicles with comparable equipment.